Balaña Group entrusted GrupIdea the realisation of conceptualisation and design of their new external signage in the Barcelona. Balaña group is a reference point as a cultural enterprise thanks to its artistic and cinematic offering.
The assignment consists on the realisation of a first signage in Multicines Bosque building’s facade considering the integration of urban landscape and incorporates a criterion of energy efficiency and the reduction of light pollution. This project will be the first prototipe for other cinemas of the group located in different buildings or shopping centers with facades of different features.
In Multicines Bosque’s Project, GrupIdea has worked in the new external signage, but has also developed an important task of reinterpretation and restoration of the facade. The facade has an enormous historical value, located in a bulding designed by Enric and Robert Mir Arquitectes.