Strategy and space design
At Grup Idea we imagine and design spaces based on the business model and incorporate our experience to guarantee a surprising and profitable result.
Our design team works in a transdisciplinary way and incorporates the know-how of each technician in the team as well as external professionals, national and international partners with different training and experience. In other words, we combine internal and external knowledge to carry out successful projects.
From the beginning of the process we involve our client, we listen to their ideas, needs and proposals and we work together in the stages of defining the strategy and the conceptual design of the space:
Study and analysis of the client’s business model, preparation of the Value Proposition and definition of the strategic brief.
Layout definition or space distribution study, coordination with Marketing and Sales and determination of costs.
AESTHETICS AND FUNCTIONALITY IN RETAIL STORES, OFFICES, HOTELS, CLINICS AND MEDICAL CENTERS
We design flexible, dynamic and comfortable spaces
Our philosophy is based on designing flexible, dynamic and comfortable spaces. We design spaces guided by common sense to obtain a balance between aesthetics and functionality of all spaces and their elements. After all, we firmly believe that spaces are alive and space design must adapt to the changing dynamics of society. Even so, each project is unique and must respond to the needs of the company as well as transmit brand values.
On the other hand, our primary idea is to place the client or user at the centre of the experience in each project we design and to transform the retail stores or workplace into a space for meeting and knowledge exchange. Thus, technology is a great ally to improve the brand experience and invite interaction between people and with the environment.