Opinion
Values and calendar against COVID19
Many of our customers, suppliers and friends have received GrupIdea's corporate calendar for 12 years (from 2008 to 2019). At first we tried to show…
Corporate culture and visual identity through color and meaning
We measure the world through sensory experience, why not do the same with the spaces we design? Design is no longer about spaces looking beautiful…
Design and efficiency, the spiral of innovation
What is architecture? This is one of the most frequently asked questions about our profession. In many cases, we tend to use the most classic…
Workplace design, the best investment for a new business model.
The link between workspaces, organization and company strategy is becoming more and more important in workplace. Design and strategy must go…
Building for brands in France
Building retail spaces is always a challenge, especially if the works are located in another country like France. Execution times are very short and…
From Barcelona to the world.
It has been 10 years since the post "Un paseo por Paseo de Gracia" was written. Society, companies, cities change, but their essence never dies.…
Taiwan. Trends in retail and hospitality.
It is interesting to travel to another continent and get to know a different culture from the western one. We know that there are different…
The gym of the future. Here and now.
The consumer has changed. Millennials are more demanding users. They want to feel part of a strong digital “tribe”, in order to establish meaningful…
Omnicanality in Retail is no longer enough
Both consumer and brands have changed. It is the verification of an objective fact; Trade, like the world in which we live, is constantly…
Brand Material. Designing spaces and furniture
Retail is a holistic discipline. In it, everything is or should be connected. Therefore, it is not possible to talk about space design without taking…