Category: idea Blog

Design and efficiency, the spiral of innovation

Design and efficiency, the spiral of innovation

What is architecture? This is one of the most frequently asked questions about our profession. In many cases, we tend to use the most classic definitions: we speak of Utilitas (utility), Firmitas (firmness) and Venustas (beauty). Of all of them, the term Firmitas...
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Building for brands in France

Building for brands in France

Building retail spaces is always a challenge, especially if the works are located in another country like France. Execution times are very short and both resources and equipment need to be optimized. The project is developed by the construction company, since normally...
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From Barcelona to the world.

From Barcelona to the world.

It has been 10 years since the post “Un paseo por Paseo de Gracia” was written. Society, companies, cities change, but their essence never dies. Since the crises of 2008 and 2012, Spain, Catalonia and Barcelona are in a phase of growth. A prosperous...
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Taiwan. Trends in retail and hospitality.

Taiwan. Trends in retail and hospitality.

It is interesting to travel to another continent and get to know a different culture from the western one. We know that there are different languages, foods, religions… but what about Design Retail? Taiwan belongs to the Republic of China and although it is...
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The gym of the future. Here and now.

The gym of the future. Here and now.

The consumer has changed. Millennials are more demanding users. They want to feel part of a strong digital “tribe”, in order to establish meaningful relationships. They expect a powerful value proposition both outside and inside the gym. They want to pay only for what...
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Omnicanality in Retail is no longer enough

Omnicanality in Retail is no longer enough

Both consumer and brands have changed.   It is the verification of an objective fact; Trade, like the world in which we live, is constantly changing. The “liquid society” described by Zygmunt Bauman is being transformed into a “soft...
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Brand Material. Designing spaces and furniture

Brand Material. Designing spaces and furniture

Retail is a holistic discipline. In it, everything is or should be connected. Therefore, it is not possible to talk about space design without taking into account furniture design and vice versa.   Specialists in the design of commercial spaces must know how to...
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Travel Retail. Airports with new shop concepts.

Travel Retail. Airports with new shop concepts.

In a world in continuous movement, the airplane has become a very common means of transport, almost like the subway or the bus. Airports have a life of their own and can therefore offer services and entertainment for all audiences, both professional and tourist. They...
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#nextworkplace. Ideas need a place to have sex.

#nextworkplace. Ideas need a place to have sex.

#nextworkplace was an event organized and moderated by Nuklee, during the last Architecture Congress held in Barcelona. Different experts from different files gave their points of view of work spaces; it served as a preamble to start a transdisciplinary round table....
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