The retail sector is a pioneer in innovation, technological transformation and excellence in the shopping experience. The COVID-19 has simply acted as an accelerator of existing trends in space configuration and design. As a society we were prepared for change, simply...See more
Category: idea Blog
“We should remember and recover the most common and effective gestures to know how to adapt our corporate spaces” In three months we have written more about the challenges of the new office than in the past two years. The discourse has focused on physical...See more
Since the birth of optical sotres, the priorities of these health centers have been to take care of the patient’s health through the quality of the product and the professionalism of the optometrist. Today, optical stores, such as retail spaces, have entered a...See more
Covid-19 could permanently change the work culture in companies. With the rise of the home office, the workforce will relish the comfort and flexibility of remote work and many companies will have to rethink their concept of physical office. As a result of the...See more
Many of our customers, suppliers and friends have received GrupIdea’s corporate calendar for 12 years (from 2008 to 2019). At first we tried to show an image of our projects in each of the months. Little by little we believed that it was more interesting to...See more
We measure the world through sensory experience, why not do the same with the spaces we design? Design is no longer about spaces looking beautiful and certainly comfortable, but rather about pursuing authenticity in the architectural experience. Of the five senses,...See more
What is architecture? This is one of the most frequently asked questions about our profession. In many cases, we tend to use the most classic definitions: we speak of Utilitas (utility), Firmitas (firmness) and Venustas (beauty). Of all of them, the term Firmitas...See more
The link between workspaces, organization and company strategy is becoming more and more important in workplace. Design and strategy must go hand-in-hand to create workspaces in line with the new times of change in which we live. Google, Microsoft and King are...See more
Building retail spaces is always a challenge, especially if the works are located in another country like France. Execution times are very short and both resources and equipment need to be optimized. The project is developed by the construction company, since normally...See more
It has been 10 years since the post “Un paseo por Paseo de Gracia” was written. Society, companies, cities change, but their essence never dies. Since the crises of 2008 and 2012, Spain, Catalonia and Barcelona are in a phase of growth. A prosperous...See more
It is interesting to travel to another continent and get to know a different culture from the western one. We know that there are different languages, foods, religions… but what about Design Retail? Taiwan belongs to the Republic of China and although it is...See more
The consumer has changed. Millennials are more demanding users. They want to feel part of a strong digital “tribe”, in order to establish meaningful relationships. They expect a powerful value proposition both outside and inside the gym. They want to pay only for what...See more
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