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"Design as Communication: Eames Strategies by Oscar Guayabero". IDEA PIKAPIKA in Vitra

On February 27th, 2013, we kicked off  the third season of IDEAPIKAPIKA with Oscar Guayabero in VITRA´s showroom. Below are the key ideas of his…


“Innovative materials. For the betterment of the shopping experience”. Javier Peña

Javier Peña, “Materfad” scientific director at Espai Forum FAD https://vimeo.com/223104830


"Design Management. From design thinking to business". Tomás Cerón

Tomás Cerón architect, Design Manager. At Col·legi oficial d’arquitectes de Catalunya, COAC…


Exhibition with Grup Idea on the figure of the architect Antoni Gaudí and his more entrepreneurial facet

The anecdotes of the architect Antoni Gaudí and his working method

On 21 June 2012, the presentation of the Espai Gaudí "The workshop of a genius or a madman" was held at the Diocesan Museum of Barcelona. Miquel…


“Paradigms that melt on retail” by Lluís Martínez-Ribes. IDEA PIKAPIKA in Arpa Design Center of Barcelona

March 24, 2012, we began the itinerant IDEAPIKAPIKA on  Arpa Design store in Barcelona Centre. On this occasion Lluís Martínez-Ribes spokes of the…


“The bank as a shop” by Carlos Casanovas. IDEA PIKAPIKA in IDEALOFT.

In  GRUP IDEA we understand the Bank as store and  Carlos Casanovas spokes about that, marketing director of "la Caixa" November 24, 2011 in the…


“Can design help the economy?” by Ramón Aymerich. IDEA PIKAPIKA in IDEALOFT

Ramón Aymerich, head of economy of  "La Vanguardia", of September 29, 2011, gave answer to the question: "can design help the economy?"  in the…


“Trends in the age of friction” by Daniel Córdoba Mendiola. IDEA PIKAPIKA in IDEALOFT.

On June 30, 2011, Daniel Córoba-Mendiola, founder and director of THE HUNTER, spokes of trends at the time of friction. The firm The Hunter is…


“Draw on yourself and on your environment, but draw” by Pere Monràs, IDEA PIKAPIKA in IDEALOFT

Below we summarize the main ideas of the day "PIKAPIKA: Pika of yourself and the environment, but pika" given by Pere Monràs, founder of hèlix3c,…


“The future is CO” by Alfons Cornella.IDEA PIKAPIKA in IDEALOFT

Eleven years ago he started up an initiative called Infonomia, to help businesses to understand how technology would change the way they did things.…