Overview of the cycle ‘De-Coding the Method’

26 de February de 2025
|In Uncategorized
|By Andrea

After several weeks exploring in depth the values, evolution and working method of Grup Idea, we have reached the end of our cycle ‘De-Coding the Method’. Throughout these articles, we have shared our vision of the company’s purpose, our mission and values, the structure of our team and the importance of design, marketing and construction in our day-to-day work.

We know that there is no magic formula for making projects, but this does not prevent us from having our own Method that allows us to help our client in any phase of the project and above all to do it together in the best possible way. Because behind every good design, there is not only a good project team, but there has been a great client with whom we work hand in hand.

We know that this is a lot of information and that each article has provided new perspectives on how we work and evolve as a company. That’s why we’ve put together this summary, which brings together all the content in one place so you can easily review it, whether you read it at the time or are just discovering it now for the first time.

De-Coding the Method

The articles of the series ‘De-Coding the Method’:

This article explores the beginnings of Grup Idea, highlighting how its co-founders, Lluís Saiz and Artur Ortiz, combined their skills in architecture and technical architecture to initially offer comprehensive services to financial institutions. From its first offices in a mezzanine in Barcelona’s Aribau street to its expansion into the retail sector, the article recounts the company’s growth and constant adaptation to market demands. It also emphasises the importance of maintaining a multidisciplinary internal team as a differential value. Right from the start, as a differential factor, the engineering team was internal.

 

With the generational transition in management, Alejandro Mora, Rodolfo Pérez-Martos and Miquel Àngel Julià Hierro take on key roles in the company. This article discusses how the new management maintains the original mission, vision and values, adapting them to current challenges. It highlights the complementarity between different professional backgrounds and how this enriches the perspective and efficiency in projects.

 

The internal evolution of Grup Idea has led to the incorporation of new members in the management team, such as Miriam Modolell, Alex Guallar and Judit Pérez. This article takes a closer look at the professional career of the three Directors and how their experience contributes to the adaptation and continuous improvement of the company to the changing needs of the market. It emphasises the importance of a flexible organisational structure that allows an agile and efficient response to clients.

 

Collaboration with partners is essential to drive the working strategy in any business activity. This article highlights the importance of establishing strategic alliances in the construction sector with our partner Abessis, allowing Grup Idea to offer comprehensive solutions adapted to the specific needs of each client. The synergy with specialists guarantees quality and efficiency in each project.

 

The relationship between design and marketing is fundamental to delivering a coherent and effective message. This article looks at how the two elements are intertwined and which should precede the other in the development of business strategies. It reflects on the importance of joint planning to ensure coherence between visual identity and brand communication, strengthening its positioning in the market. This is why a conversation between Andrea Garrido and Miquel Àngel Julià Hierro enriches the vision of the company, always with a long-range view at the service of innovation.

 

Taken together, these articles provide a complete overview of Grup Idea’s philosophy, evolution and methodology, highlighting the importance of adaptation, collaboration and coherence in the development of comprehensive projects in the architecture, engineering and construction sectors.

With this summary, we want to ensure that the essence of this cycle remains accessible to all. We hope that these reflections will continue to inspire you as they have inspired us.

Thank you for joining us on this journey – see you in the next contents!