The designers of Grup Idea, the digital agency Interficie and the construction company Abessis come together to create Onoffteam, a new work methodology that merges the design and final joint construction of online and offline in virtual and physical spaces ( retail, workplace, social health, hotels and restaurants). Onoffteam will offer brands the possibility of working on a single project, with a single multidisciplinary team, covering the entire shopping experience, from the physical space to the online experience.
This new design service, unique in Spain, will offer brands the possibility of reducing by 25% the time invested in the development of a project of this magnitude, as well as in costs, where a reduction of 15% is calculated. Big brands now have the possibility of working, from the beginning , the same concept in your digital space and in your physical space. A single concept that will be developed jointly and applied differently in the two spaces: the virtual and the physical.
Based in Barcelona, this new service can be developed anywhere in the world. 95% of large brands currently need this service, according to their spokespersons.
For Lluís Saiz, founder and partner of Grup Idea and Abessis and Business & Development Manager, with this service “we outline brands a single place consistent with the brand image to which they can access both through different devices, and through the door of the store, office, clinic, restaurant or hotel”.
For Miquel Àngel Julià, partner of Grup Idea and Abessis and Strategic & Design Manager, “the big brands have skyrocketed their investment in new sales channels and in reinforcing their multi-channel communication and interaction strategy. There is a strong commitment from brands, because the consumer requires it, due to omnichannel: controlling the entire sales spectrum, both in the online and offline channels. “
For his part, Txus Portomeñe, founder and manager of Interficie stresses that “the better the shopping experience, the more possibilities there are to generate a relationship with the customer and retain them. It is about blurring the barriers that exist between the digital and analog world, putting the user at the center offering a total experience ”.
Grup Idea is an international company specialized in imagining, designing and building spaces for brands. Abessis is a construction company with its own clients and those shared with the rest of the group. Interficie is a company focused on building effective digital solutions for both public and private organizations. Together they cover the entire purchasing spectrum of today’s consumer. The teams will work on projects together from the office they have shared for more than three years.
Retail is currently the sector with the highest investment in online and offline integration processes. According to Salesforce at a global level, processes based on click & collect (online purchase and store pickup) increased their revenues by 127% compared to the same period of the previous year. The workplace, social health, hotels and restaurants sectors are increasingly inspired by these solutions and integrate physical and digital with the aim of offering the customer an attractive omnichannel experience.