New channels of communication and the importance of networks in business activity

Sender and receiver are not only closer, but also talk to each other. As a company, we must communicate in the same way as our customers and, above all, consumers/end users do.

The digital sphere has profoundly transformed all sectors, changing the way we communicate, relate and express ourselves, as well as our business strategies. Making social networks an accelerator to interact and engage with users and creating new ways of linking and communicating.

Known as fundamental pieces to disseminate important messages, social networks have become fundamental pieces for the dissemination of messages and the communication strategy of any company. We have adopted a form of communication where every company requires a digital platform to share its opinions, ideas and projects.

This environment allows us to share information immediately, something that is already part of our nature, we like to share information with others and it is our daily behaviour and has given rise to what we could call ‘the era of sharing’.

This changing situation means that brands and advertisers have to reinvent their production, communication and promotion activities, as digitalisation has meant that we have to keep up to date, generating constant adjustments that have to be taken into account in communication strategies.

For companies, being present on social networks is crucial, as they allow direct communication with consumers and the possibility of generating the much-desired engagement.

Social networks offer the advantage of segmenting the target audience, providing personalised content and building a closer and more meaningful relationship. Thanks to this digital context, we can show our mission, vision and values, and thus establish a stronger link with our audience.

They allow us to bridge distances, facilitating instant communication and understanding between the company and its audience. With them, we reach a much wider audience than we could reach by other means.

The constant emergence of new applications such as Instagram or TikTok underlines the need to adapt, however, not all social networks are essential for a company’s activity. It is important to be present on the channels where our target spends the most time, rather than trying to cover all platforms.

The key is to know our audience well and be where they prefer to see us, using well thought-out communication strategies.

Content consumption has evolved significantly with digitalisation. Today, users have more control than ever over what they choose to watch and how they interact with it, becoming active players in this new era of communication. They can not only consume content, but also interact, comment and share it immediately, transforming the way brands must approach their audience.

This change presents both challenges and opportunities, as adapting to these dynamics may seem complex, but it is also an open door to innovation. In this context, it is crucial to define and maintain a clear brand voice and a consistent brand personality. This will not only make you recognisable, but will also help you create an authentic connection with your audience, generating valuable insight that will resonate across all your communication channels.

At Grup Idea we are committed to a selective presence on social networks to communicate our activity and values. We use our LinkedIn profile to share the day-to-day running of our company, our mission as a team, the events in which we participate and our projects.

We complement this presence with our web and blog, where we offer more detailed and extensive versions of our projects and innovations.

We also have a Vimeo channel that allows the curious to get to know us through a first visual presentation.

And, recently, we have worked to incorporate our Youtube channel in order to offer more direct and visual content. We have decided to create this space so that you can follow everything our company has to say.

In this channel you will be able to get to know our team, our work methodology, summaries of events in which we participate and many more activities to come.

We invite you to take a look and learn more about us!