IARQCO – Architecture, construction and interior design at the leading retail fair EuroShop 2023
We publish in the IARQCO magazine the chronicle after our visit to the EuroShop retail fair, the reflections on the current situation of the sector and the reception of Grup Idea & Abessis this year as exhibitors in Designer’s Village.
After three years marked by the pandemic, the world’s largest retail trade fair, EuroShop 2023, has returned to bring together retailers and industry professionals in areas such as lighting, visual merchandising, shop design and construction. This year’s Euroshop was attended by up to 1,830 exhibitors from 55 countries.
Designer’s Village was the meeting place for boutique design, architecture and construction companies. A total of nine companies showcased current innovations in shop design through their own projects, from standard efficiency solutions to international high-end shop design. Grup Idea together with Abessis were the only Spanish representatives to offer their Design & Build services.
Grup Idea offers design, permitting, architectural plans and installation services for retail brands. Abessis, on the other hand, carries out site management and final construction of the space. Both companies are based in Barcelona and Valencia. Depending on the client and their needs, Grup Idea & Abessis can offer their services separately or jointly, from design to turnkey construction.
Digitalisation and sustainability, cross-cutting themes in retail construction
Themes such as sustainability and digitalisation have been cross-cutting themes in each of the exhibition pavilions. At a time of major changes in online and offline business, shoppers are coming to physical shops attracted by the experience and the possibility of connecting through emotions. Equally, users do not easily give up the immediacy and high degree of personalisation that the digital world offers. In this sense, designing from the user experience, making efficient use of technology and connecting with the community are some of the challenges facing brands today. Some exhibitors wanted to respond to these challenges in their own stands at EuroShop.
Read the original article in full on the Interempresas website (in spanish).
