Experiential stores, sell without selling

Opinion article by Lluis Saiz published in the magazine Modaes.es


Learning form Gaudi, an article at AFL about Antoni Gaudí and its innovation business model

Antoni Gaudí: Opportunity and model for business innovation

Antoni Gaudí is the architect with the most works declared World Heritage, a feat that can only be explained if we understand his working method and…


Grupidea-sede-sharp-distrito-oficinas

No. 300 OFFICES

We have to congratulate ourselves. We already have in our hands the nº 300 of the magazine OFFICES. We look at it, we smell ... And that smell so…


The mission of 'showrooming'

Increasingly the function of a commercial store or an office is to tell a story that captures the customer; the sale will come later. By Miquel Àngel…


Interview with Xavier Ferrés

How to present Xavier Ferrés i Padró? If we introduce you as an architect, master in construction technology by the UPC, international expert in…


Celebrating the SPATIUM Seal release to Torre Auditori in Barcelona with our partner SMDOS.

Torre Auditori (BcnFira District) of Iberdrola Inmobiliaria has been awarded the Spatium seal: "Safe and Healthy Building"   This makes it the…


Diario-Expansion-grupidea-Viajar-comprar-y-salud-

EXPANSION - Viajar, comprar y cuidar de la salud.

Quién nos iba a decir, hace tan solo unos años, que algunos de los emplazamientos Premium de los locales comerciales iban a ser codiciados por…


Idea PikaPika XIV "Fusion and fleeting: two pillars of the future Retail" by Maria Callis.

https://vimeo.com/268599550 In order to connect, be competitive and be aligned with the interests of their potential clients, the entrepreneurs of…


Grup Idea in the Coffee of the AEF (Spanish Association of Franchisors)

on 14 March 2018 Lluís Sáiz Antón, Business & Development Manager of Grup Idea participated in the Café de la AEF, interviewed by Eduardo…