Barcelona. Concept Architect, specialist in workplace, retail and corporate branding. Architect and Master in “Theory and practice of the project” by the ETSAB-UPC. He conceptualises spaces, products and services for brands through innovation and communication, from the first idea to the follow-up of all project phases. He has been working with Grup Idea since 2000 and has been a partner since 2010. He is currently Director of Design and Marketing and directs the marketing strategy of the two firms, Grup Idea & Abessis.

He combines his professional practice with teaching and collaborating with the media. He is Vice-President of Retail Design Institute Spain, Curator of The Next community of experts and advisor on Innovation and Retail on the Board of the Barcelona branch of the COAC. He directs the Comerciología section of Radio Comerç. He is also Director of Miradas trans-versales, TransMiradas and Mirades transVersals on the programme Perspectiva on Catalunya Radio.