Barcelona. Architect from the Escuela Técnica Superior de Arquitectura del Vallés (ETSAV-UPC) of the Polytechnic University of Catalonia. He has taken several training courses at the ESADE Business School, including management of service companies and innovation in retailing. With Artur Ortiz, he co-founded IDEA Arquitectura i Enginyeria in 1996, which led to the creation of the Grup Idea brand in 2005. As a partner and consultant, his role is to advise on the management and general strategy of the company, with particular emphasis on marketing and attracting new customers.