We ended the year attending the event organized by Matter – “Talks that matter” last December 13. On this occasion it focused on the retail sector, with the preamble: Transforming brands into space.

Matter Barcelona is a new showroom concept in the professional sector of architecture and interior design. A space where you can find the best selection of materials for projects.

Architects and interior designers describe their showroom as a space to work, create and buy.

Miquel Àngel Julià, partner and architect of Grup Idea and Director of strategy and design at Nuklee, participated in the event as a speaker arguing from his point of view the different strategies and design for the transformation of brands into space.

Other experts and architectural studios were also present: Marcos Parera de Mesura with the theme “Transformations of the commercial container”, Montse Vicens de Int – Sight with the paper “Brandetails”, Isern Serra de Sylvain carlet “Conceptualizar espacios” and María Callís de Alpenstock.

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