Grup Idea has desingned and executed the new Swarovski corporate offices in the 22 @ district of Barcelona. Two offices are joined where open work areas, meeting and training areas and a showroom converge. The strategy and design team of Grup Idea, led by Miquel Àngel Julià and Apolonio Espinel, has developed the strategic definition, the conceptual design and the executive architecture and engineering project for the new Swarovski offices.
The comprehensive reform involves a change in strategy in the way of imagining the workspace as a flexible office that encourages connectivity and the exchange of ideas. Small offices are replaced by a single dining space to hold informal meetings and facilitate communication. Social spaces are created interspersed with open work areas and private areas. The office is completed with a training room and a small Swarovski store.Download publication