In GRUP IDEA we understand the Bank as store and Carlos Casanovas spokes about that, marketing director of “la Caixa” November 24, 2011 in the Central Headquarters of GRUP IDEA Barcelona. The image of “La Caixa” branches must be coherent with the whole...Leer más
Ramón Aymerich, head of economy of “La Vanguardia”, of September 29, 2011, gave answer to the question: “can design help the economy?” in the Central Headquarters of GRUP IDEA Barcelona. There are three ways of understanding design. On the...Leer más
On June 30, 2011, Daniel Córoba-Mendiola, founder and director of THE HUNTER, spokes of trends at the time of friction. The firm The Hunter is dedicated to researching trends for clients of all kinds, especially fashion companies. It is a think tank in which up to...Leer más
Below we summarize the main ideas of the day “PIKAPIKA: Pika of yourself and the environment, but pika” given by Pere Monràs, founder of hèlix3c, April 28, 2011 at the Central Headquarters of GRUP IDEA Barcelona. According to the book The Fifth Discipline...Leer más
Pere Monràs founder of “Helix3C” , vice president of the “Fundació Cercle per al Coneixement”. At Grup Idea´s HeadquartersLeer más
Eleven years ago he started up an initiative called Infonomia, to help businesses to understand how technology would change the way they did things. Constantly working to generate new ideas about what innovation is. Interesting ideas have come out, like that of...Leer más
Does a building or a space sell better when it is designed by a “renowned” architect or designer? Very often, when a given brand wishes to increase its sales or draw attention to itself, it hires a well known designer in the belief that just the use of his or her name...Leer más
Article about the role of architects in retail projectsLeer más
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