Magazine La Vanguardia- Golden corporate offices vs. teleworking

How are companies facing the challenge of attracting workers to the office? The article ‘Golden corporate offices versus teleworking’, published in the ‘El Dinero’ supplement of La Vanguardia, explores this and other topics on the transformation of the workplace. With the participation of Miquel Àngel Julià.


Hive offices, with long rows of desks and offices, will be one of the victims of the pandemic. After a year of teleworking, barely 4% of workers want to go back to working every day in the office, according to a study carried out by IESE and Savills Aguirre Newman, although there are also few, 14%, who want to remain teleworking alone. Employees don’t want to go back to working the way they used to,” says Rodolphe Spina, finance director and head of real estate transformation at Bayer in Spain. And if we work differently, our buildings will also have to be different.

“Companies are at a time of reflection: thinking about how they will organise themselves, whether they will set shifts to go to the office or allow full flexibility, whether or not they will require a minimum level of attendance,” says Xavier Güell, director of the CBRE office in Barcelona. “And they are also thinking about what they are going to do with their offices to adapt to that. In a year’s time, we are going to see a lot of changes,” he acknowledges.

The offices retain their institutional role, as a space for customer relations and a showcase for the brand and corporate culture.

The pandemic has shown that teleworking is fully productive. Moreover, the demand for flexibility is so unanimous that “offering it will be key to retaining employees or attracting new ones”, says Paco León, director of human resources at Bayer, a company that has carried out a cultural and spatial transformation in Spain that is a pioneer in the entire group.

Read the original article in full at Suplemento Dinero de La Vanguardia in spanish or click on ‘Download the publication’ to read the full article.