In the current economic and social environment, the use of innovation from a strategic approach is key to ensuring competitiveness and fundamental in every enterprise. That is why IED Barcelona has launched a master’s degree in “Innovation Strategies and Entrepreneurship”. In this context Miquel Àngel Julià, design director of GRUP IDEA, was invited to teach a master class on the topic where he is an expert: Retail and product design. Through 10 questions and the participation of students, a mental map was created to understand and demonstrate that Retail itself is a communication tool for brands. The students made visits to different Concept Stores of Barcelona to live the experience themselves, from a critical perspective; of what are the differential elements used by the brands to create experiential communication spaces beyond the retail spaces.
GRUP IDEA visit the Master “Innovation Strategies and Entrepreneurship” IED Barcelona
October 16, 2013