Barcelona. Architect, graduated by Escuela Técnica Superior de Arquitectura del Vallés (ETSAV-UPC). He has taken several training courses at ESADE Business School like Management of Service Companies and Innovation in Retail among others. In 1996, along with Artur Ortiz, founded the first company Idea Arquitectura i Enginyeria. In 2005 they created the Grup Idea brand and after that the rest of the group’s companies. His mission is to increase business value and long-term turnover through the analysis of opportunities and the development of innovation projects.