On Tuesday, November 7, 2017, Roca Barcelona Gallery and the Retail Design Institut Spain held the “Sensory Ergonomics in Retail” round table. Where was analyzed how to approach the comfort and well-being of the buyer at the point of sale through the five senses, with the aim of enhancing brand positioning and maximize sales in stores. The event was attended by professionals from the architecture, design and staging sector: Jordi Ballesta, architectural lighting at Anoche; Irina Bautista, digital marketing manager at Ecler; María Callís, from the Retail agency Alpenstock; Gemma Cuscó, founder of TMM Group; and Miguel Ángel Julià, director of strategy and design at Nuklee and partner of Grup Idea.

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