El consumidor y las marcas han cambiado.   Es la constatación de un hecho objetivo; El comercio, igual que el mundo en el que vivimos, está en constante cambio. La “sociedad líquida” descrita por Zygmunt Bauman se está transformando en “gaseosa”. Nunca mejor dicho, el consumidor está en la Nube. En contraposición a otras épocas […]

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Retail is a holistic discipline. In it, everything is or should be connected. Therefore, it is not possible to talk about space design without taking into account furniture design and vice versa.   Los especialistas en diseño de espacios comerciales, debemos saber observar, analizar, comparar y elegir entre diferentes opciones. Debemos acabar siendo el prescriptor/diseñador […]

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Dans un monde en perpétuel mouvement, l’avion s’est converti en moyen de transport très habituel, presque comme le métro ou l’autobus. Les aéroports ont leur propre vie et c’est pourquoi ils offrent des services et distraction pour tous les publics: tant professionnel, que touristique. Ils sont déjà comme des petites villes.

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#nextworkplace was an event organized and moderated by Nuklee, during the last Architecture Congress held in Barcelona. Different experts from different files gave their points of view of work spaces; it served as a preamble to start a transdisciplinary round table. There was a debate about what is happening and where the new work spaces […]

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On Tuesday, November 7, 2017, Roca Barcelona Gallery and the Retail Design Institut Spain held the “Sensory Ergonomics in Retail” round table. Where was analyzed how to approach the comfort and well-being of the buyer at the point of sale through the five senses, with the aim of enhancing brand positioning and maximize sales in stores. The event […]

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