The consumer has changed. Millennials are more demanding users. They want to feel part of a strong digital “tribe”, in order to establish meaningful relationships. They expect a powerful value proposition both outside and inside the gym. They want to pay only for what they use. The traditional structure of payment for fixed memberships has […]
Grup Idea participated in the 2nd edition of Architecture and Design Barcelonaidea Blog
Last October 9th we participated in the second edition of Architecture and Design Barcelona – An event organized by Grupo Via in the Cubiñá showroom – in the modernist house Thomás – which showed the latest projects of architects and interior designers in hotels, restaurants, retail and shopping centers. Despite the rain, in the second […]
Grup Idea participated in the 9th Great Healthcare Construction Debate in Madrididea Blog
The event, organised by Grupo Via, took place on Wednesday 3rd October in Steelcase’s Worklife. More than 100 professionals from the sector attended the ninth edition of the forum on architecture and health management. The General Directorate of Health Infrastructure of the Community of Madrid, Fraternidad-Muprespa, Hospital Santos Reyes de Aranda de Duero and the […]
Both consumer and brands have changed. It is the verification of an objective fact; Trade, like the world in which we live, is constantly changing. The “liquid society” described by Zygmunt Bauman is being transformed into a “soft drink”. Never better said, the consumer is in the Cloud. In contrast to other times and […]
Retail is a holistic discipline. In it, everything is or should be connected. Therefore, it is not possible to talk about space design without taking into account furniture design and vice versa. Specialists in the design of commercial spaces must know how to observe, analyze, compare and choose between different options. We must end […]
Dans un monde en perpétuel mouvement, l’avion s’est converti en moyen de transport très habituel, presque comme le métro ou l’autobus. Les aéroports ont leur propre vie et c’est pourquoi ils offrent des services et distraction pour tous les publics: tant professionnel, que touristique. Ils sont déjà comme des petites villes.